When it comes to the internet today, speed is everything. Did you know that the average internet user expects a website to load within two seconds and will abandon a site if it does not load within three? Perhaps due to the rapidly shortening human attention span and penchant for media consumption on demand, people are not willing to wait for websites that are slow to load. So if you run a company that depends on a website for its business, it’s imperative that it load quickly.
One of the best strategies for ensuring that your website is fast is using a web accelerator. A web accelerator can help ensure that your site loads quickly, that your customers are happy and that you are able to spend less money on a web presence that functions more effectively.
What Is a Web Accelerator?
Essentially, a web accelerator is a tool that helps speed up the transfer of information between a web server and an internet user’s browser. Websites require servers to deliver content to users who visit them. The more traffic a site attracts, the more physical server hardware is required to deliver a fast, enjoyable experience to users. Web accelerators offer an alternative to physical server hardware in order to ensure a fast load time, and this can ultimately save companies money and result in more leads and conversions.
What Does a Web Accelerator Do?
Web accelerators do many things in order to optimize both speed and security for websites.
On the user-facing end, a web accelerator compresses pages, rewrites content, optimizes images, minifies CSS and JS, and more. All of these things are done by web accelerators in order to help pages load faster.
Web accelerators also help offload a company’s web servers via technologies like caching, compression offload, SSL offloading and decreased page generation time. This helps minimize the amount of physical server equipment a company needs to maintain an effective website.
A web accelerator doesn’t just speed up load times and minimize the need for physical servers. It can track site function, and also serve to secure web servers by protecting them from threats and DoS attacks — all while keeping the site online for legitimate users. This helps companies avoiding any costly site downtime and protects sensitive company and user information.
Benefits of Using a Web Accelerator
There are many benefits of choosing to use a web accelerator. The following are several of the most important
One of the most important is that it results in happier customers. Happier customers lead to ones that are more likely to buy — and more conversions means more revenue for your company.
Lower Technology Costs
Web accelerators can also save your company money on server hardware. By using a high-speed caching system and other technology, a web accelerator offloads your web servers, ultimately helping you save money on technology that you need to function.
Better Server Security
Web accelerators help keep your servers safe — for both you and the users who access them. By protecting the servers from attacks and DoS attempts while still delivering content, web accelerators offer a cost-effective, dependable security solution.
If you are looking for a web accelerator to improve your company’s digital footprint, get in touch with Snapt. The Snapt Accelerator is a full-server HTTP, HTTPS and HTTPv2 web accelerator that is part of the best price and performance application delivery controller on the market today.