You may have heard the term ‘load balancing’ without really understanding what it is and why it is important for your business. Load balancing is a process through which communications activity is evenly distributed across a network, so that no single server is overwhelmed. In this article, you will learn four reasons why you should be thinking about load balancing.
1. Your users expect reliable service
Whether you are running a website or a web app, you want to make sure it never goes down. Unfortunately, spikes in the number of visitors to your site or your web app can cause your server to become swamped. If you rely on one single server to host your website or your app, some of your customers will not have access to your site during peak times. This situation could result in thousands of dollars in lost revenue, not to mention bad publicity. Fortunately, proper load balancing ensures that your website or web app is always up and running.
2. Your app should be instantly accessible
Even after you get people to pay for using your app, you cannot rest on your laurels – your users will go elsewhere if you do not deliver what you promised. You might believe you have the best app in the world, but your users will leave if they cannot access it instantly. Unfortunately, it is not unusual for websites or apps to load too slowly, especially when they are accessed from a mobile device. It is also a well-known fact that most people who try unsuccessfully to view your site will not come back again. Load balancing ensures that your users will never have to wait long for your app or website to load.
3. Your servers will be monitored
One of the biggest advantages of using a load balancing service is that they will monitor your servers for you and direct traffic accordingly. If one of the servers becomes too busy, the visitor traffic will be redirected to another server. All your customers around the world will have access to your website or service at all times, without any effort on your part. That is the beauty of load balancing.
4. It helps you scale your business
Few businesses start out big; instead, most companies grow their customer base over several months, and even years. You want to offer the best possible experience from day one, but if you do not have the customer base to justify setting up your own servers, your best option is to use load balancing to help you scale your business. You pay for the services you are currently using, with the ability to expand your reach at any time.
With load balancing, you do not have to worry that your website will go down during a big launch, especially one that generates a huge traffic spike on a certain day. That is a good thing, because new visitors who see that your site is down are not likely to come back to buy from you later. First impressions really do count.
If you are in business to succeed, you need a load balancer. Keeping your website or app up and running without pause is probably the most important step in helping your company succeed. Plus, your customers will thank you for it.