How to Support Your Business's Growth With Your Website

by Dave Blakey on Tips and Tricks • August 5, 2018
How to Support Your Business's Growth With Your Website

When you are growing an online business, you face many unique challenges. One of the most notable is handling your website.

Your website is the public face of your business, so it needs to be polished and professional. Many people focus on the website's visual appearance or its text. While these are important, there are a lot of factors that play into a website's success which are largely invisible to all but system administrators. But the technical end of your website is just as important as its aesthetics -- if not more so.



A Fast, Reliable and Secure Website

How your website behaves is at least as important as how it looks. Your website's speed, reliability and security are all important factors.

If your website is slow, your customers will get frustrated. If it is frequently down (due to high traffic or any other reason), again, your customers will be frustrated -- if they even know what they are missing. And if your website isn't secure, customers will balk at the idea of buying goods or sending you personal data, and you may face serious problems later on if your website or company is hacked.

The Importance of an ADC

An application delivery controller, or ADC, is a network device that helps perform various functions for a website. What exactly a given ADC consists of depends on the company that produced it and the settings the system administrator has enabled. But there are several common features, all of which the Snapt ADC includes:

Web acceleration

In response to users' need for high-speed access to a website, a web accelerator uses various techniques to make the website load more quickly. These may include caching, which stores frequently used information locally so it doesn't need to be retrieved from the server again. Another common technique is precaching, which retrieves information in anticipation of it actually being requested. Finally, many accelerators compress data, so less information is transferred from the server to the user's computer.

Load balancing

During periods of heavy traffic, servers process many connections simultaneously. However, without a load balancer, one server can quickly become overburdened. Load balancing uses various algorithms to determine which server is best able to handle a new connection. This way, users will see less of a decrease in speed when traffic spikes, and they are far less likely to run into errors or downtime due to high traffic.

Web application firewall

Firewalls monitor, filter or block traffic. A web application firewall prevents unauthorized access to the application and its data, especially those which stem from security flaws in the app. This makes the website, along with any information transmitted through it, more secure.

While it is possible to install all of these applications separately, many system administrators far prefer an ADC. Because an ADC is essentially a bundled offering they are designed to work well together and keep a website running smoothly, with easy-to-configure options.

An ADC like Snapt's is key for a website's smooth operations, and its suite of applications has everything you need, out of the box, to support your website even under exceptional circumstances. With a firewall to ensure security, web acceleration to ensure speed, and load balancing to ensure reliability, the end result is a scalable website that is ready to support your business as it grows.

Speak to our experts today to find out more about Snapt’s ADC and how we can help you to guarantee enhanced service across your enterprise.

Otherwise, jump in and download Snapt’s free trial and get started today.

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