Articles : Business
9 MINUTES

How To Develop A Great Web Strategy

by James Marx on Tips and Tricks • November 8, 2021

For your business to thrive, you need to have a web presence. Obviously. The strategy you use to achieve this will determine your success. Get it right, and you could expand your business significantly. Get it wrong, and you could be stuck with vendors, technologies, processes, and outcomes that don’t work for you.

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7 MINUTES

How To Choose The Right Cloud Provider For You

by Craig Risi on Business • October 7, 2021

Many companies have realized that they need to embrace the cloud in some form or another. After all, the cloud offers greater availability across a global landscape as well as improved redundancy and performance regardless of where a user accesses sites, so it’s far easier to use cloud providers’ tools than to bear the burden and expense of managing servers around the globe.

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6 MINUTES

How To Justify Infrastructure Replacement To Your Manager

by Mark Trent on Business • September 29, 2021

Upgrading an organization’s tech infrastructure can be a tricky affair. On the one hand, there are technical people who are eager to work with upgraded technology, and who can easily see the technical benefits of new infrastructure and software in helping their organization achieve its objectives. On the other hand, you have business executives who have to balance massively complex budgets and keep a company profitable, and who might struggle to see how the cost of an infrastructure upgrade is justified. 

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3 MINUTES

Don’t Let Your Business Pay the Price of Downtime

by Iwan Price-Evans on Business • December 20, 2019

If you're considering whether you can afford running more than one server for your business, you're likely to discover that you can't afford not to. Even with the additional operational expenses, you’ll be better off having redundant servers because redundancy minimizes downtime for your critical applications and reduces the costs incurred by outages, which can be huge. The price of downtime is always too high for any business. Like it or not, IT downtime is a fact of life. Systems fail. Outages happen. The failure rate of cloud servers is roughly 2% annually, for example. The larger the installation, the more frequently outages will occur. The best way to deal with these inevitable worst-case scenarios is to be prepared and minimize the downtime as much as possible.

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4 MINUTES

When is the right time to upgrade your ADC?

by Iwan Price-Evans on Business • October 29, 2019

“Timing is everything,” is a phrase that applies to a lot of things in life, and it’s certainly pertinent when making IT purchasing decisions for your business. If you invest too soon in a technology platform, you might miss out on upcoming innovations that could save money or greatly improve performance. Wait too long, and poor performance on the existing system could reduce employee productivity or repel customers, resulting in inefficient operations and lost sales. It’s not easy to determine exactly the right time for IT upgrades.

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3 MINUTES

4 Ways an ADC Helps Your Business Grow Cost-Effectively

by Iwan Price-Evans on Business • October 3, 2019

Most business leaders have faced a time in their careers when they were eager to grow their companies but were concerned about how they could afford it. That’s because the painful truth is that achieving growth often requires additional investment, whether that’s opening offices in new markets, hiring more employees, increasing marketing spend or ensuring IT systems have enough capacity to keep the business running smoothly at a higher level. It’s not easy to get the right balance of investment across the business to support growth.

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2 MINUTES

How to prepare for a traffic surge and make the most of it

by Iwan Price-Evans on Business • September 19, 2019

Increased traffic on your website is a good sign that your business is doing well. It indicates that you’re getting more visitors and potential new customers to your site, selling more products or services and generating better engagement with your brand and business. But sometimes your site can experience a spike in traffic that will overload your web server, and even bring down your site, if you’re not prepared. Snapt has just published a helpful e-book on “How to Survive a Traffic Surge” that explains how surges are caused, the consequences for your business and the solutions for protecting your website.

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3 MINUTES

Top 3 Benefits of Software Load Balancers for Fast-Growing Companies

by Iwan Price-Evans on Business • August 30, 2019

Whether you’re a small startup, SME or large enterprise, if you’re a high-growth company you have aggressive targets to outpace the market. Your investors, employees and customers expect your business to sustain rapid revenue growth, and nothing should get in the way of that. To keep up the pace, your IT systems must be agile. When it comes to the critical task of load balancing that keeps your website and backend systems up and running, a software-based solution is the best way to ensure IT agility to support your business growth.

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4 MINUTES

How to Boost Revenue with a Web Accelerator

by Iwan Price-Evans on Business • July 23, 2019

There is a familiar saying that “time is money,” and in the online realm of digital commerce it couldn’t be more true. That’s because there is a direct relationship between website performance and revenue. That is, the time it takes to load web pages has an immediate impact on a company’s turnover. The world’s largest online companies have documented how slow website performance results in lost revenues. But this is an issue that affects businesses of all sizes with an online presence. Even highly optimized sites have room to improve. Here we explain how web performance affects the bottom line and offer tips for using web acceleration to speed up poorly performing websites.

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