Articles : E-commerce

3 MINUTES

Snapt saves retailers from losing sales during Black Friday

by Iwan Price-Evans on Press Releases • November 26, 2021

Tech innovator Snapt helps retailers stay online during the most important sales day of the year by ensuring that websites, applications, and services remain online, secure, and function as fast as possible. San Francisco, Cal. — With the most significant sales of the year happening right after Thanksgiving, Black Friday is the most critical day in the holiday shopping season for retailers. As retail businesses increasingly move focus to online sales, all parts of the sales process must function correctly during the year's biggest sales event—including online offerings. However, Black Fridays past have seen even large retailers like Costco, J.Crew, Walmart, and Lululemon experience issues with their online retail websites, unprepared to meet the surge of online traffic.

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