Articles : Web Acceleration

3 MINUTES

Snapt saves retailers from losing sales during Black Friday

by Iwan Price-Evans on Press Releases • November 26, 2021

Tech innovator Snapt helps retailers stay online during the most important sales day of the year by ensuring that websites, applications, and services remain online, secure, and function as fast as possible. San Francisco, Cal. — With the most significant sales of the year happening right after Thanksgiving, Black Friday is the most critical day in the holiday shopping season for retailers. As retail businesses increasingly move focus to online sales, all parts of the sales process must function correctly during the year's biggest sales event—including online offerings. However, Black Fridays past have seen even large retailers like Costco, J.Crew, Walmart, and Lululemon experience issues with their online retail websites, unprepared to meet the surge of online traffic.

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8 MINUTES

How We Optimized HubSpot Website Performance and PageSpeed Score

by Iwan Price-Evans on Tips and Tricks • August 26, 2021

HubSpot is a great platform for sales and marketing teams. Unfortunately, the HubSpot CMS does little to help marketers and web developers to optimize their websites for a fast user experience, short page load times, and a good Google PageSpeed score. The CMS backend is relatively slow (with a server response time as high as 1.5 seconds), and exposes few native options for developers to improve on some of the biggest bottlenecks. We overcame the performance limitations of HubSpot's CMS backend and optimized our HubSpot website by using our own product – Snapt Aria ADC – to accelerate the HubSpot website with automatic caching, minifying, compression, rewriting, and SSL offloading. We also replaced most of the HubSpot template and style framework with Tailwind CSS. Altogether, we took our PageSpeed score from 20 to 95.

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9 MINUTES

Why Google Page Speed is important for your business

by Iwan Price-Evans on Performance • July 29, 2021

When it comes to websites, many designers focus on an attractive look and feel and a user experience that is easy to use and matches the brand expectations of the company. However, functionality is always the most vital aspect of any web design—and one area that should never be overlooked is the speed factor. You could argue that website performance is the most important factor because no matter how pretty or functional a web page is, if a user has to wait too long for all the elements to load, then they will probably take their browser elsewhere.

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4 MINUTES

5 Key Metrics For Improving Application Performance

by Iwan Price-Evans on DevOps • February 25, 2020

The rise of DevOps engineers has changed how IT teams monitor the health of their systems and networks. Rather than having a siloed organization with specialized staff managing specific pieces of equipment, a DevOps team comprises tech generalists who take a more holistic view of the system and prioritize application performance. They need a different set of metrics, along with notifications and alerts, to analyze how business-critical applications are performing. This blog highlights five key metrics for optimizing application performance. 

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2 MINUTES

How to prepare for a traffic surge and make the most of it

by Iwan Price-Evans on Business • September 19, 2019

Increased traffic on your website is a good sign that your business is doing well. It indicates that you’re getting more visitors and potential new customers to your site, selling more products or services and generating better engagement with your brand and business. But sometimes your site can experience a spike in traffic that will overload your web server, and even bring down your site, if you’re not prepared. Snapt has just published a helpful e-book on “How to Survive a Traffic Surge” that explains how surges are caused, the consequences for your business and the solutions for protecting your website.

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3 MINUTES

3 Ways to Optimize Microsoft IIS with an Application Delivery Controller

by Iwan Price-Evans on Load Balancing • September 10, 2019

Microsoft’s Internet Information Services (IIS) is one of the world’s most popular web servers for hosting just about anything on the web. A big part of the attraction, especially for companies that employ DevOps methodologies, is that it’s compatible with all Windows services and runs in Windows environments, which makes it easier to integrate and support business-critical apps. But IIS web servers can also put excessive strain on computing resources and slow down website response times.

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4 MINUTES

How to Boost Revenue with a Web Accelerator

by Iwan Price-Evans on Business • July 23, 2019

There is a familiar saying that “time is money,” and in the online realm of digital commerce it couldn’t be more true. That’s because there is a direct relationship between website performance and revenue. That is, the time it takes to load web pages has an immediate impact on a company’s turnover. The world’s largest online companies have documented how slow website performance results in lost revenues. But this is an issue that affects businesses of all sizes with an online presence. Even highly optimized sites have room to improve. Here we explain how web performance affects the bottom line and offer tips for using web acceleration to speed up poorly performing websites.

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